The EU has used a Strategic Energy Technology Plan to empower consumers via decentralisation of the energy ecosystem establishing 100 positive energy districts in 2025 and achieving 80% of electricity consumption to be administered by consumers in 4 out of 5 households. The SMART-BEEjS project acknowledges this requires systematic synergy of the different interested parties, balancing attention among the technological drivers and related policies, citizens and society’s needs, suppliers and technological capacities; and synergies of the value generation system to achieve transition without excluding a large part of the population. Smart-BEEjS covers all angles of this ecosystem, to train a generation of transformer citizens with influence on policy design, economic-technical and innovation planning of business models within the energy and efficiency sectors, bearing in mind personal and social dimensions, likewise the inter-relation among the interested parties within energy generation, efficiency and management.