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TOURISME tiene como objetivo fomentar las capacidades y habilidades de las PYMEs para explorar y adoptar soluciones a través de una colaboración transnacional e intersectorial reforzada entre las PYMEs turísticas y operadores de diferentes sectores en España, Italia, Francia y Chipre. Está dirigido principalmente a empresas de los diferentes sectores de la industria del turismo, incluyendo el turismo costero, el turismo natural y cultural, y el turismo de eventos (deportes, festivales, etc.).

En la primera etapa del proyecto se creará una base de conocimiento para mapear, analizar y redactar un compendio de las mejores prácticas y certificaciones para luego diseñar un esquema de apoyo transnacional e intersectorial que se implementará más adelante. En la etapa final, se establecerá un sistema de monitorización de las mejoras de sostenibilidad de las PYME y, finalmente, se evaluarán los resultados de sostenibilidad.

Específicamente, los objetivos a alcanzar por las PYME que participan en el proyecto son:

  1. Ampliar sus actividades y desarrollar capacidades dentro de sus organizaciones a través de la transferencia de conocimiento, intercambios y colaboración con otras PYMEs, aceleradores de negocios, incubadoras, agencias de desarrollo y otros agentes decisores de la industria del turismo a nivel intersectorial e internacional.

  2. Adoptar soluciones innovadoras que impulsen prácticas de sostenibilidad y modelos de negocio circulares, abordando la creciente demanda de experiencias turísticas ‘eco-friendly’ y conociendo las oportunidades de ahorro de costos y de financiación.

  3. Acceder a esquemas de certificación y otras iniciativas comunitarias que promueven el turismo sostenible y que conducen a ventajas competitivas, como las etiquetas EMAS, EDEN y EU Ecolabel.

Bajo el título “Improving sustainability of tourism SMEs through knowledge transfer, international cooperation and multi-stakeholder engagement”, TOURISME se centra fundamentalmente en promover la adaptación de las PYMEs turísticas europeas hacia modelos de negocio más sostenibles, bajos en carbono y eficientes en recursos.

El turismo es una de las principales actividades económicas de la Unión Europea con un alto impacto en el crecimiento económico, el empleo y el desarrollo social. La competitividad de la industria turística europea está estrechamente vinculada a su sostenibilidad, entendida desde los aspectos medioambientales, económicos y socioculturales del desarrollo turístico. Lograr un desarrollo turístico sostenible trae numerosos beneficios derivados de la ventaja competitiva proporcionada por el ahorro de costos y la mejora de la calidad de la oferta.

Consulta Europa es el beneficiario principal del proyecto que cuenta con un consorcio formado por 8 organizaciones entre las que se encuentra el Instituto Tecnológico de Canarias, centro público de I+D+i adscrito a la Consejería de Universidades, Ciencia e Innovación y Cultura del Gobierno de Canarias.

El proyecto está cofinanciado en un 75% por la Comisión Europea a través del Programa COSME.

Disponible el catálogo de buenas prácticas de sostenibilidad en hoteles y alojamientos turísticos. Ver infografía interactiva 

TOURISME está alineado con los Objetivos de Desarrollo Sostenible (ODS), siendo de especial interés los siguientes:

Objetivo 11 - CIUDADES Y COMUNIDADES SOSTENIBLES Objetivo 12 - PRODUCCIÓN Y CONSUMOS RESPONSABLES Objetivo 13 - ACCIÓN POR EL CLIMA Objetivo 17 - ALIANZAS PARA LOGRAR LOS OBJETIVOS
Culmina con éxito el programa de mentoría en modelos turísticos sostenibles del proyecto ‘Tourisme’

Cerca de medio centenar de empresas turísticas de España, Francia e Italia han participado esta semana en Madrid, coincidiendo con la celebración de Fitur 2023, en el último de los encuentros de formación e intercambio profesional promovidos por el Instituto Tecnológico de Canarias, a través del proyecto europeo Tourisme, para implementar prácticas de sostenibilidad en la oferta turística

  1. Consulta Europa Projects and Innovation S.L. España
  2. Instituto Tecnológico de Canarias (ITC). España
  3. Association des Cités et Régions pour la gestion durable des Ressources (ACR+). Bélgica
  4. Regione Autonoma della Sardegna (RAS). Italia
  5. SFC-Sistemi Formativi Confindustria. Italia
  6. Scuola Superiore Sant’Anna (SSSA). Italia 
  7. Institut d’Aménagement et d’Urbanisme de la Région d’Ile-de-France (IAURIF) L’Institut Paris Région. Francia
  8. Nicosia Development Agency (ANEL). Chipre

Presupuesto aprobado:   1.322.050,93 €

Financiación al 75% a través la Comisión Europea: 991.535,50 €

Septiembre 2020 - Abril 2023

Objetivos generales

  • Diseñar y aplicar un plan de apoyo transnacional e intersectorial que incluya capacitación, transferencia de conocimiento y actividades de amplificación para favorecer un crecimiento sostenible de las PYMEs en el sector turístico.
  • Apoyar la adopción de soluciones innovadoras que impulsen el desarrollo sostenible, buenas prácticas y modelos de economía circular, abordando la creciente demanda de los consumidores de un sistema más respetuoso con el medio ambiente, experiencia turística, oportunidades y ahorro de costes.
  • Apoyar la participación de las PYMES en los planes de certificación que promueven el turismo sostenible y competitividad, como el EMAS, EDEN y la etiqueta ecológica de la UE, así como la participación en otros programas de la CE como el Sistema Europeo de Indicadores de Turismo (ETIS), Destinos Europeos de Excelencia (EDEN), Capital Europea del Turismo Inteligente.
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                            [pathOnly] => 
                            [detectBrowser] => 1
                            [detectDebug] => 1
                        )

                )

            [/web/templates/itc/js/bootstrap.min.js] => Array
                (
                    [type] => text/javascript
                    [options] => Array
                        (
                        )

                )

            [/web/templates/itc/js/jquery.sticky.js] => Array
                (
                    [type] => text/javascript
                    [options] => Array
                        (
                        )

                )

            [/web/templates/itc/js/main.js] => Array
                (
                    [type] => text/javascript
                    [options] => Array
                        (
                        )

                )

            [/web/templates/itc/js/frontend-edit.js] => Array
                (
                    [type] => text/javascript
                    [options] => Array
                        (
                        )

                )

        )

    [_script] => Array
        (
            [text/javascript] => 
        jQuery(document).ready(function($) {
            var color = net.brehaut.Color("#0095F8");
    
            $("#sp-page-title").addClass("itc_page_heading");
            $("#sp-page-title #sp-title .sp-column").html("
TOURISME
");
            $("#sp-page-title").append("
");
            jQuery("#itc_area_color_bar").css("background", color);
    
            $("#sp-page-title")
                .css("background", color)
                .css("background", `linear-gradient(90deg, ${color.setAlpha(0.1)} 0%, ${color.setAlpha(0.6)} 100%),url(https://www.itccanarias.org/web/)`)
                .css("background-size","100%, cover")
                .css("background-position","50% 50%, 50% 50%");
            
        });
    
    jQuery(document).ready(function($) {
      
        $("#itc_project_tabs a").click(function (e) {
            e.preventDefault();
            $("#itc_project_tabs a").removeClass("active");
            $(this).addClass("active");
            $(this).tab("show");
        })
    });

var sp_preloader = '0';

var sp_gotop = '1';

var sp_offanimation = 'default';

        )

    [scriptOptions:protected] => Array
        (
        )

    [_styleSheets] => Array
        (
            [/web/media/com_icagenda/icicons/style.css] => Array
                (
                    [type] => text/css
                    [options] => Array
                        (
                            [relative] => 
                            [version] => auto
                            [pathOnly] => 
                            [detectBrowser] => 1
                            [detectDebug] => 1
                        )

                )

            [//fonts.googleapis.com/css?family=Open+Sans:300,300italic,regular,italic,600,600italic,700,700italic,800,800italic&subset=latin] => Array
                (
                    [type] => text/css
                    [options] => Array
                        (
                        )

                )

            [//fonts.googleapis.com/css?family=Montserrat:regular,700&subset=latin] => Array
                (
                    [type] => text/css
                    [options] => Array
                        (
                        )

                )

            [/web/templates/itc/css/bootstrap.min.css] => Array
                (
                    [type] => text/css
                    [options] => Array
                        (
                        )

                )

            [/web/templates/itc/css/template.css] => Array
                (
                    [type] => text/css
                    [options] => Array
                        (
                        )

                )

            [https://www.itccanarias.org/web/templates/itc/fontawesome/css/all.min.css] => Array
                (
                    [type] => text/css
                    [options] => Array
                        (
                            [relative] => 
                            [pathOnly] => 
                            [detectBrowser] => 1
                            [detectDebug] => 1
                        )

                )

            [/web/templates/itc/css/frontend-edit.css] => Array
                (
                    [type] => text/css
                    [options] => Array
                        (
                        )

                )

        )

    [_style] => Array
        (
            [text/css] => body{font-family:Open Sans, sans-serif; font-size:15px; font-weight:normal; }
h1{font-family:Montserrat, sans-serif; font-size:40px; font-weight:normal; }
h2{font-family:Montserrat, sans-serif; font-size:28px; font-weight:normal; }
h3{font-family:Montserrat, sans-serif; font-size:20px; font-weight:normal; }
h4{font-family:Open Sans, sans-serif; font-size:17px; font-weight:700; }
h5{font-family:Open Sans, sans-serif; font-size:17px; font-weight:normal; }
h6{font-family:Open Sans, sans-serif; font-size:15px; font-weight:normal; }
#cmc-signup-143, #cmc-signup-145{    border-radius: 15px;border: none;
    overflow: hidden;
    width: 410px;
    height: auto;
    display: flex;
    justify-content: center;
    text-align: center;
    margin-left: -200px;}
.row-fluid, .control-group{    margin: 2rem 0;}

.cmc-popup-subscribe{text-align:center}
.cmc-popup-subscribe button{    font-size: 20px; width: 60%;
    border-radius: 50px;}

.cmc-fade, #cmc-signup-143, #cmc-signup-145 {display: none !important;}

.cmc-popup-header{display:none}

.cmc-popup-subscribe{border-top:none;}

.cmc-popup-container input[type=text]{
width:60%;}

.cmc-popup-close{background:white;}

#jform_cmc_groups_EMAIL-lbl, #jform_cmc_groups_FNAME-lbl{
opacity: 0;
    position: absolute;}

.itemid-564, .not-home .n2-section-smartslider{
display:block !important;
    height: 500px;
}

.itemid-564 .n2-ss-slider {
    height: 500px;
}

#sv_apptpro_request{
border:none;
}

.sv_table_cell_name {
    width: 30%;
}
.view-booking_screen_simple input{
    margin: 1rem 0;
}

@media (min-width: 1400px) {
.container {
max-width: 1140px;
}
}
        )

    [_metaTags] => Array
        (
            [http-equiv] => Array
                (
                    [content-type] => text/html; charset=utf-8
                )

            [name] => Array
                (
                    [keywords] => investigación, innovación, desarrollo, canarias, agua, renovables, biotecnología, computación, ciencia, tecnología, sostenible
                    [rights] => 
                )

            [property] => Array
                (
                    [og:title] => 
                    [og:description] => Somos una empresa pública con más de 25 años de actividad que apuesta por la ciencia y la tecnología como piezas esenciales en el proceso de transformación socioeconómica y el desarrollo sostenible de las Islas Canarias.
                    [og:image] => https://www.itccanarias.org/web/images/IconoZonasComunes_Transito512x512.png
                    [og:image:secure_url] => https://www.itccanarias.org/web/images/IconoZonasComunes_Transito512x512.png
                    [og:url] => https://www.itccanarias.org/web/es/actividad/proyectos/tourisme
                    [og:type] => website
                )

        )

    [_engine] => 
    [_type] => html
    [mediaVersion:protected] => b69f65ff15e1be2a0742adc0e0478f09
    [helix3] => Helix3 Object
        (
            [document:Helix3:private] => Joomla\CMS\Document\HtmlDocument Object
 *RECURSION*
            [importedFiles:Helix3:private] => Array
                (
                )

            [_less:Helix3:private] => 
            [load_pos:Helix3:private] => 
            [inPositions:Helix3:private] => Array
                (
                    [0] => top1
                    [1] => copyright
                    [2] => logo
                    [3] => menu
                    [4] => helixpreloader
                    [5] => top1
                    [6] => title
                )

            [loadFeature] => Array
                (
                    [top1] => Array
                        (
                            [0] => Array
                                (
                                    [feature] => 
                                    [load_pos] => 
                                )

                            [5] => Array
                                (
                                    [feature] => 
                                    [load_pos] => default
                                )

                        )

                    [copyright] => Array
                        (
                            [1] => Array
                                (
                                    [feature] => © 2024 Instituto Tecnológico de Canarias, S.A.
                                    [load_pos] => default
                                )

                        )

                    [logo] => Array
                        (
                            [2] => Array
                                (
                                    [feature] => 
                                    [load_pos] => default
                                )

                        )

                    [menu] => Array
                        (
                            [3] => Array
                                (
                                    [feature] => 			

				 
				
				
			

		
                                    [load_pos] => 
                                )

                        )

                    [helixpreloader] => Array
                        (
                            [4] => Array
                                (
                                    [feature] => 
                                    [load_pos] => 
                                )

                        )

                    [title] => Array
                        (
                            [6] => Array
                                (
                                    [feature] => 
                                    [load_pos] => 
                                )

                        )

                )

        )

)